Conversational Display Adverts
Using Google’s extensive display network you reach up to 90% of internet users. You can transform these static display ads into conversations, allowing you to know your audience and speak to their needs and desires.
Shorten the path to conversion with conversational display ads
Reach relevant people using Google Display Networks powerful ad targeting capabilities. Boost acquisition efforts by turning display ads into AI-powered conversations at scale.
Scalable Conversions
Adapt conversation in real-time, 80% of consumers are more likely to purchase when the content is personal to their needs and preferences.
Google Marketing Platform
Connect to relevant audiences in the right moment on the websites and apps they love. Leverage direct integration with Google DV360 to increase your reach, target new prospects and existing customers.
Purchase Consideration
Boost purchase consideration, people are more likely to purchase having interacted with a conversational display ad, compared to traditional display ads.
Leads
Conversational display ads generate lower cost per leads versus other paid channels. Qualify leads directly within display ads, segment audience groups and drive each segment to the appropriate channel.
Real-Time Engagement
Over half of people that engage in a conversational display ad complete the entire conversational flow such as finding a product recommendation, asking a question or getting a quote.
Conversational AI
Easily train your conversational display AI agent to understand customers and respond appropriately. Optimise your conversations using detailed analysis of historical conversations.
52% lower cost per conversion
The vast majority of people that started a conversation received a personalized product recommendation directly within the display ads resulting in a 52% lower cost per conversion.
How conversational display ads work
We’ve helped brands build chatbots that can be directly housed within display adverts.
01 - Build Chatbot
Outline your conversational flow, plan out the information you would like to collect such as personal preferences and user intent. Integrate the bot agent with your existing marketing stack in real-time.
02 - Setup Ad Campaign
Leverage direct integration with Google DV360 to extend your reach across all Google audience targeting types and networks, leverage the powerful ad targeting capabilities available.
03 - Engage Customers
Entry points to your chat appear within the ad display unit on relevant websites and apps. Customers can interact with the ad and actions buttons can be included.